Writing

Honest answers to the questions people ask before they start.

Do blogs actually bring in customers, or are they a waste of time?

I built a salon into the most referred in the south west by writing simple blogs. Here is exactly how I did it, and why it works even better now.

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Am I too old to start a business?

Short answer, no. Here's why your age is the asset, not the obstacle, and what snooker and Ronaldo's missed penalties say about starting later in life.

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I want to start my own business. Where do I start?

Most people start a business with a logo and a name. Here's why you should start with you, and the one sentence that gets you going.

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